The Client is a start-up company venturing into Solely Men Skincare products that looks after the well-being of men, educating and motivating them on self-appearance care. The company name is Mens Focused (MF)
Here is a snapshot of what the client requested in their own words
we would prefer the Mens (M) in Blue colour and Focused (F) in Orange colour, or you can propose any other colours to bring out our brand motto. This logo will be used in packaging such as boxes for serum, cleansers, etc. We look forward to your great work excitedly. Warm regards
Our Process
Research
- Their Business
- Their intended audience?
- Their Company’s Background
- The competitive environment
Design Process
1. Understanding Of the Brand: We feel that the logo should communicate both the client’s persona and what they stand for. We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
2. Concept: Before a sketch, we discussed the vision for the company logo with the client. we don’t want to waste time with logos that don’t fit the vision, and we didn’t want to overwhelm the client with dozens of options. Working with the client from inception helps to develop a handful of options that meet the expectations.
3. Review & Revise: We presented the client with a few options that we created based on the information we got about the Brand. The client ended up combining elements of several logo designs to create a final product they were happy with.