The Client is a start-up company that produces eco-friendly, 100% Vegan and cruelty-free beauty products They wish to penetrate the market, acquire new customers and spread the eco-friendly word. Their Vision is to create a unique experience for their customers.
We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
Our Process
Research
- Their Business
- Their intended audience?
- Their Company’s Background
- The competitive environment
Design Process
1. Understanding Of the Brand: We feel that the logo should communicate both the client’s persona and what they stand for. We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
2. Concept: Before a sketch, we discussed the vision for the company logo with the client. we don’t want to waste time with logos that don’t fit the vision, and we didn’t want to overwhelm the client with dozens of options. Working with the client from inception helps to develop a handful of options that meet the expectations.
3. Review & Revise: We presented the client with a few options that we created based on the information we got about the Brand. The client ended up combining elements of several logo designs to create a final product they were happy with.