Katy Logistic Group is a Logistics company that services the entire continental US and offers all three main truckload services Dry Van, Reefer and Flatbed.
We need a brand that is Heavy Duty yet Modern wordmark “Katy” that has the following characters to it:
Solid, bold, heavy duty, efficient, prompt, cooperative.
We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
Our Process
Research
- Their Business
- Their intended audience?
- Their Company’s Background
- The competitive environment
Design Process
1. Understanding Of the Brand: We feel that the logo should communicate both the client’s persona and what they stand for. We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
2. Concept: Before a sketch, we discussed the vision for the company logo with the client. we don’t want to waste time with logos that don’t fit the vision, and we didn’t want to overwhelm the client with dozens of options. Working with the client from inception helps to develop a handful of options that meet the expectations.
3. Review & Revise: We presented the client with a few options that we created based on the information we got about the Brand. The client ended up combining elements of several logo designs to create a final product they were happy with.