Brand Name: Kri8byMckris
Industry: Fashion and Apparel
Tagline: Where Elegance Meets Style
Brand Description: Kri8byMcKris is a high-end fashion brand dedicated to providing luxurious, elegant, and stylish clothing for modern, sophisticated women. Our collections are crafted precisely and passionately, featuring timeless pieces that exude grace and class. We aim to be the epitome of elegance, where every piece tells a story of sophistication and style.
Target Audience: Our target audience is fashion-forward women aged 25-45 who appreciate quality, elegance, and timeless fashion. They are professionals, socialites, and trendsetters who seek to make a statement with their attire. They value exclusivity, high-quality materials, and impeccable craftsmanship.
We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
Deliverables
The client needed a complete Brand creation that will involve the following deliverables:
- Logo
- Brand book
- Social Media kit
- Stationery design
- Mock-up design
Design Process
1. Understanding Of the Brand: We feel that the logo should communicate both the client’s persona and what they stand for. We began the logo design project with a client interview, during which we tried to build an understanding of things that make the company unique.
2. Concept: Before a sketch, we discussed the vision for the company logo with the client. we don’t want to waste time with logos that don’t fit the vision, and we didn’t want to overwhelm the client with dozens of options. Working with the client from inception helps to develop a handful of options that meet the expectations.
3. Review & Revise: We presented the client with a few options that we created based on the information we got about the Brand. The client ended up combining elements of several logo designs to create a final product they were happy with.